The Golden Rules Of Selling To Your Opt-in List
You've got your internet business and you have created an
opt-in list. Now what?
Well, you have to encourage your list to buy from you. This
is a lot harder than you may first imagine. There are
series of books written on this subject and it really is an
art. Many people have studied for years to perfect this,
however I'm going to go through some very important rules
to follow when you start selling to your list. Email is the
preferred method to contact your list as its free and very
effective.
Always remember the vast majority of people base their
decision to buy on EMOTION. They then justify their
purchase through LOGIC.
When selling to your list you must address both these
factors in order to maximise the sales from your list. Over
the last five years I have been involved in various
internet businesses and I have found the following rules to
be most effective.
Get your customers begging for more information:
You have to grab the attention of your list, you must
create enough interest so that your list is begging for
more information on your products.
Carry out some market research for yourself, register with
various companies and see how they sell, see how they make
their products "sizzle", this is sometimes referred to as
"selling the sizzle" and can be very effective.
There are many ways to present your products and many
promotional styles and methods. You have to grab your
customers attention and get them to visit your site for
more information and therefore buy your product. Content
and creativity are the keys here, you are trying to lock in
your customer to your marketing and therefore your products.
a) Keep your message simple, light and creative. Your
customer does not want a long winded email with loads of
facts and figure about your products and their performance.
Keep it light hearted, your objective is to get your
customer to read the email. We all live in a serious world,
add a bit of humour or fun and it can pay off.
b) Add photos and splash some colour into your emails. Send
out newsletters previewing your products, make them
interesting, light hearted and eye catching. Grab your
customers interest.
c) You must have good content and articles about your
products. This will build trust between you and your
customers. If necessary get a professional copy writer to
do this for you in a style that is informative and light
hearted, not stuffy. Outline the benefits of your products
to your customers - do not talk about features - only
benefits. Try not to be too keen here, people don't like
products being forced upon them, hold back a little, this
often works.
d) A picture is worth a thousand words. If you do have
clear and concise pictures of your products then use them!
This coupled with clear concise benefits can work wonders.
Grab Your Readers Attention With Your Subject:
This is sometimes overlooked by new internet business
owners. They don't realise that just sending an email is
not enough. In this day and age there are literally
thousands of companies who market their products through
opt-in lists via email. You have to realise that you are
just one of the many companies vying for your customers
attention.
Therefore it is imperative that you actually get your
customer to open your email. To some this may sound rather
a basic point. But do you realise that on average every 100
emails sent to an opt-in list, the average number of emails
that are actually read is approx 30-40.
THE major factor in your customer opening your email is the
subject heading in your email - that is why it is so
important to get this right.
a) Try and keep the subject short and concise, it should
ideally provide a summary of the content of your email. You
need to grab the attention of your customer so that they
are intrigued to open your email and read further. Tickle
your customers curiosity, use emotion and selling words.
Remember you only have a few seconds to grab your customers
attention before they skip or delete your email.
b) A popular method is to indicate that your email will
give your customer some sort of training or tips on certain
subjects. You can do this by using such phrases such as
"Guide To ..." or "How To ..." or "Tips for ...". These are
known to work well but your email content must reflect your
subject heading.
c) Asking a question in the subject heading can also work
well. Again you have to get emotional buy in, even from the
subject heading. So questions like "Are you looking for
financial freedom?" or "Have you had enough of working for
someone?". These types of subject heading get your
customers thinking straight away and are known to work
well. Again always ensure your email content gives an
answer to the question stated in the subject of your email.
d) New product announcements. This is perfect when
previewing new products you are about to launch or make
available to your customers. Headings like "Announcing
great new ..." or "2 weeks before launch of ...". Again can
be very effective given the product you are selling.
e) Issuing a command or directive. Statements such as "Act
now ..." or "Limited opportunity apply now ..." or "Triple
your income, find out how ...". Again you are emphasising
the benefits of your products to your customers.
Things To Avoid When Emailing Your List:
Online and email marketing is very common and your
customers will be bombarded with many internet companies
vying for their money. It is important for you to avoid
getting into problems with the law or your ISP or with
spamming. However, if you have created your own opt-in list
then you should be o.k. and not have to worry from these
problems. However there are still some things to avoid.
Remember it can takes years to gain a good reputation and
only a few minutes to destroy it.
a) Analyse your email broadcasts, take note of those that
bounce, i.e. that are undeliverable. Also get some
information on how many were opened. Erase all bounced
email addresses. Some autoresponders such as Aweber do this
for you. Manually check the email address for common
mistakes, it may be that it is a simple spelling mistake
which you can correct.
b) Always but always provide an unsubscribe option at the
bottom of your emails. Aweber automatically does this as do
most autoresponders. It may be that someone used another
persons email address so you need to give them an easy
option to stop receiving your emails.
c) Do not send shocking or disturbing pictures or video,
absolutely no pornographic content should be sent. You
cannot be certain of the age of the person who has opted in
to your list, therefore always keep your content
respectable and above board. Always stick to the content of
your site or your products.
Follow the above golden rules and you should be successful
at marketing your products to your list and getting a
favourable response. Remember, cultivating the relationship
between yourself and your customers is key in establishing
trust and thereby getting your customers to purchase from
you.
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I have been involved in Internet Businesses for the past 5
years and have gained some valuable experience, sometimes
bitter, sometimes with fantastic results. I hope my
experiences can help others become successful Internet
Business owners.
Yunis Khan
http://www.earnmoneydailyonline.com
enquiries@earnmoneydailyonline.com
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