Article Writing Made Simple
As a business owner, you probably know that writing
articles on your topic of expertise and distributing them
online is great way to publicize your business, increase
your expert status and increase your newsletter/ezine list.
If you like the idea of article marketing but don't fancy
yourself a writer, I have a simple technique that I use
myself to create 11 articles from just one idea.
This technique is what I call a "Top Tips Article." This
technique is best explained by way of example: Let's say
you're a personal trainer. You write an article called,
"The Top 10 Questions to Ask a Personal Trainer Before
Hiring Them." If you have been in your field for any length
of time, 10 questions should be super easy for you to whip
up.
Once you have your top 10 questions written on paper, write
a sentence or two about each one and why it is important to
ask. Write a short intro paragraph that sets up your Top 10
list and a brief wrap-up paragraph stating that the answers
to these questions will help set your readers up for
success. At the end, add your resource box which tells
readers who you are and how to find you online and voila!
Your first article is done!
To create your next 10 articles, take each question from
your Top 10 List and expand up on them individually. For
example, let's say that one of your suggested questions
was, "What is your exercise philosophy?" Write an article
about that one question. You could call it, "The Best Kept
Secret in Personal Training." In your article, tell your
readers why knowing a trainer's philosophy is the first
step they can take to practically guarantee their success,
what answers they should look for and what answers should
make them run the other way. You can even offer a fun story
that illustrates your point if you like. Work through your
10 questions by creating articles on each one and you have
created your first 11 articles and it's time to start over
with another Top 10 List!
Here are some other "Top Tips Article" suggestions:
* Top 5 Reasons You Need a Financial Planner
* Top 7 Ways to Apply Feng Shui to Your Home
* Top 3 Ways to Increase Your Wealth
* Top 5 Answers to "What's for Dinner Mom?"
* Top 8 Misconceptions about Leadership
Articles are usually between 400-1000 words, which is
actually very short! You need to keep your articles on
point so people will actually read the whole thing. This
article, for example, is around 560 words.
Remember that you should leverage your articles by using
them not only for article marketing, but also in your
ezine, on your blog, submitting them to local newspapers,
expanding upon them by creating a workshop or teleseminar
and so forth. If you have a really nice series of articles
like a "Top List Article" series, you can package them and
sell them as a bundle. In fact, I work with an incredibly
successful business consultant who wrote an article every
week for a year in order to develop content for her first
paperback book which is now successfully sold on
Amazon.com! As with everything you do in your business, try
to think about how you can repurpose your articles and get
more bang for your buck!
----------------------------------------------------
Meredith Liepelt, President of Rich Life Marketing,
publishes Smart Marketing, a free bi-weekly ezine featuring
marketing tips, insider secrets and thought provoking
articles designed to help the busy female entrepreneur
become known as an expert in her field, build trust with
clients and prospects and generate more income than ever
before. Claim your free subscription today at
http://www.richlifemarketing.com .
attention. Regards, GET WISDOM! Goto
For OLAOLU Helpful Information. Goto
