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Make An Absolute Fortune Teaching Ecommerce To Local Businesses
I've been marketing goods and services online since
late-1996, and I have never seen a better time to start
your own Internet marketing business. Current economic
conditions around the world are driving millions to the
Internet looking for additional income and a better
lifestyle.
Sadly, thousands of people coming online every month enter
the WRONG niche. They enter the most challenging niche that
I can imagine. They enter the niche of people earning a
living by teaching people how to earn a living online,
teaching people how to earn a living online.
No, I didn't make a mistake. That's how I'd describe the
"Internet marketing niche" that I'm most familiar with.
However, anyone who has studied ecommerce for more than six
month probably knows enough about leveraging the power of
the Internet to easily earn a six-figure income serving an
entirely different market.
Many "Internet marketers" with YEARS of experience are
foolishly ignoring this market.
This market is local businesses who need to learn how to
use the Internet to drive more leads, and more buying
customers through their doors.
Local business owners understand that they MUST spend money
to grow their business or they'll quickly be out of
business. Those that have been in business for more than a
few years understand that even during an economic downturn,
they MUST invest in advertising or lose market share.
That's where you can enter the picture, help them, and earn
a nice six-figure income for yourself.
You contact local businesses and explain how to use the
Internet for direct response marketing that's infinitely
more powerful than advertising in the yellow pages or local
newspapers. You explain to them how to leverage the power
of things that you already understand such as:
- Autoresponders - Building and following up with an email
list - Search engine optimization... especially for
longtail keyword - Testing and tracking - Linking campaigns
- Direct response copywriting
Yes - all of those things that we Internet marketers
consider common knowledge are totally foreign to most local
business owners.
All you really have to do is find a place, schedule a local
workshop, and spend a day or two teaching ecommerce to
local businesses. Local business owners will see the value
in what you teach and many of them will want to tap into
it immediately.
Many local business owners will also understand what you
are teaching but also "gloss over" and ask if you can
simply do it for them. At that point, you simply smile and
tell them that your website ecommerce packages cost $3000,
$5000, even $10,000.
Then you simply outsource the work - pocketing 50% or more.
Can it really be that easy?
Yes, that's EXACTLY what I'm doing.
"But, I don't know enough to actually teach a class or
workshop," you argue!
Not a problem - enterprising individuals who have already
blazed this trail will make their material available to
you. You can find complete seminar packages that include:
- Newspaper ads to run to find outside sales people to sell
the seminar seats for you
- Newspaper ads to run to get attendees
- PowerPoint Presentations for 1 or 2 day seminars
ready-to-use
- Complete scripts to go along with the PowerPoint
Presentations
- Handouts to give your attendees
- Supplement materials to give or sell to attendees
In other words, others who are already doing this will
provide the material for you. If you're really lazy, you
could just hand the materials to an assistant, and let
him/her run the events for you!
My friend Rachel Rofe created the very presentation package
that I use. That's right, I didn't create the presentation
that I use, I got it here:
http://TeachingEcommerceToLocalBusinesses.com
If you don't feel comfortable contacting local businesses
and getting them into your events, my friend David Preston
taught me a technique where you get the local governmental
agencies to promote you and fill the room for you.
David wrote an ebook that tells how the U.S. government
actually advertises for you on radio, television, in
newspaper, etc. They actually send you the business owners
who come to them for guidance!
When David showed me his system, I so fell in love with it
that I invited David and his wife out to dinner so that I
could really pick him mind. You can see a photo of the
David and I on his website :-)
I'm telling you, if you're marketing to "Internet
marketers" and ignoring local businesses that have money
already budgeted for building their businesses, "you're
barking up the wrong tree!"
You can read more about what David does at:
http://HelpingOfflineBusinesses.com
After reading David's and Rachel's material, I serious
considered getting out of the "Internet marketing niche"
altogether. I'm someone who's built a solid reputation, and
lots of name recognition in the niche. Yet, when I saw how
serving local "brick and mortal" businesses was so much
easier, the sift made a lot of sense.
Let me close with one example of how easy it is to make
$50k when you use what I've just shared with you.
In most cities, during certain times of the year, you'll
notice civic and fraternal organizations, such as The
Knights of Columbus, or the Kiwanis, holding fundraisers.
All you need to do is get THEM to promote your event, you
teach the workshop, and split the proceeds with them.
If they get 100 local businesses owners to pay $1000 each
for a 2-day workshop, and you split it 50/50 with the
sponsors, you walk away with $50k, plus you'll have 100
business owners wanting you to continue teaching them.
Can it really be that simple? Yes, you can get an
organization that also has facilities and lots of business
owners as members to sponsor an event for you. They'd
actually prefer doing that to holding dozens of car washes,
or collecting donations on street corners.
Think about it!
----------------------------------------------------
Willie Crawford has been teaching others how to build their
own
home-based Internet businesses since late-1996. He teaches
easy,
proven methods that he and other leading Internet marketers
actually use. Discover more of Willie's hype-free teachings
at
The Internet Marketing Inner Circle: http://TIMIC.ORG
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