Network Marketing Strategies - Prospecting: The Foundation of Success

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Network Marketing Strategies - Prospecting: The Foundation of Success
This is about discovering and using the most important of
all the basic network marketing strategies.

If you know anything about network marketing you know that
the success of your business falls solely on only one
network marketing strategy: Prospecting.

That's what makes network marketing very simple for some
and very hard for others.

Prospecting (definition): searching for potential clients,
customers or candidates!

Q: What kind of people is network marketing extremely hard
for? A: Those people who do not understand the importance
of prospecting, have a very tough time with the business of
network marketing.

Q: What kind of people is network marketing extremely easy
for? A: Those people who do understand and practise the art
of focused prospecting, have a very easy time with network
marketing.

Therefore, if you want to be successful in your network
marketing efforts you have to learn how to prospect, and
how to prospect in the most effective way.

We will look at some of the basics here, but to really be
effective at prospecting you have to have continual and
progressive prospecting training and then put it all into
action!  Yes, practise, practise, and more practise!

Prospecting means going out on a limb for some; and for
others it is a simple act of socialising with potential
team members, and having a short, extremely concise
description of your product or service, and an appropriate
'story' regarding same, and using it without fear or an
attachment to a particular outcome.  Some people will show
interest; and others won't.  It's that simple! Develop a
systematic approach; keep records of the people showing the
slightest sign of interest (develop your listening skills
here) and stay in touch.

N.B. Actually tell them that you will stay in touch; and
lightheartedly let them know that you will be the 'dripping
tap' until they show any signs of disinterest.  That's
being authentic, and showing integrity (and tenacity), and
you will be respected for it.

If you believe in your product or service; show genuine
interest in telling others about it; and systematically
contact your potential team members: you will develop a
strong and repeatable habit of 'knowing', that without
being offensive or an absolute pain in the arse with your
friends and family, will start to work for you.  In turn,
you can then show others how to do the same, and they can
do the same .... and so on.

This is developing a strong and sustainable team or network.

Here is a simple method of putting together two separate
prospecting lists:

Firstly, put together a list of everyone you would invite
to a personal and private party or function.  Then contact
them one at a time to tell them about your new venture.
Don't beat around the bush - be direct and open with
people. Remember: Once you're talking to them, go easy on
family and friends by respecting their right to receive
some information, but back-off the second you detect any
negative reactions to your efforts. Secondly, put together
another list of business associates or sporting team
members, or any organisational contacts you may have, and
then do the same methodical talking to each of them, one at
a time.

Show confidence, rather than arrogance; and remember that
some will show interest, and some won't!  Of those who show
interest, you will encounter a variety of different levels
of research and information required before they will show
commitment; in some cases, a HUGE difference!  We are all
different, and some of us are convinced quickly and will
make decisions accordingly; others won't!  They may even
frustrate you in how much information or convincing they
require; but while there is still interest there is still
hope. Remember that golden rule: "I will be the dripping
tap until there are any signs of disinterest"!   Also
remember this: People who require research and more
convincing aren't necessarily showing signs of disinterest,
and you must learn to know the difference, as this is often
the difference between winning Gold, Silver or Bronze
medals in anything that we do!

Just in case you don't know what the 'dripping tap'
significance is: A dripping tap will eventually wear away
even the hardest of surfaces under the point where the
drips hit the ground (including concrete) and will
eventually create quite a significant hole if left to
continue dripping. People can be the same when put into any
situation requiring follow-up, and if you actually tell the
other person that you will be the dripping tap until told
to be different, you will develop a strong but comfortable
relatonship with them.  That relationship will be based on
respect and openness.

All business is about people: and the relationships with
those people!


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Phil Evans is the founder of PeopleStuff.com.au and
Director of SynergyBizNet. His 12 steps for creating the
new you in life and business have made a profound impact on
thousands of business owners, MLM'ers, entrepreneurs and
personal development students around the world. To learn
more visit: http://www.SynergyBizNet.com