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Wikipedia's Secret to Google Domination!
Latent Semantic Indexing, or LSI is the hottest trend in
Google today and the secret behind Wikipedia's runaway
success as the top raking site for just about anything you
can imagine on Google.
In short, LSI considers the words around your main keyword
as "hot topics" that add to the credibility of the page. If
I target the term "SEO" I have a much better chance of high
ranking if I use the right words around it.
Of course, finding these words would be near impossible
without a service like Quintura. But with this magic
bullet, it's easier than ever to get on top of Google and
stay there! Here's how...
1.) Visit http://www.Quintura.com
2.) Enter your keyword and click the search button. A
"cloud" shows up on the page with the words you need.
3.) Review all the other words in the cloud but focus on
those bolded. These are good, but it gets better.
4.) Hover your mouse over your original keyword and focus
on the updated words that show up. These will get you over
the top!
Let's revisit that "SEO" example I just talked about...
My first cloud shows the bolded words "marketing, services,
expert, optimization, and "company." These are good, but
they get better.
When hover the mouse hover "SEO" I get "optimization,
search engine, expert, services and company." Even better!
Want a little more punch with a second mention of your
keywords? Try combining a couple into a keyword cluster if
they fit... For my example it might be "search engine
optimization expert" added somewhere near the end of the
page text. That's three keywords in one cluster. Just don't
go too crazy.
The goal is to use these words on your page if they fit
naturally. And if you really want to steal a page right out
of Wikipedia's secret playbook, consider creating a
separate page for each of the "hot topic" words and linking
to and from them within the text of each page. That's how
Wikipedia takes it one step further and wins the top spots
on Google almost every time.
Finally, keep inbound linking in mind. This is huge.
Without quality inbound links, you can have the best site
in the world and Google will ignore it. Continue to build
up your inbound links and be sure to check your ranking at
least weekly. If you decide to go with a product to do the
linking and rank checking for you, I recommend a product
called SEO Elite (http://www.SEOeliteWeb.com). It's $167
and saves most SEO professionals and do it yourselfers at
least forty hours up front and twenty hours per month, per
site. It's also good at locating those hard to find
"authority sites" so loved by Google.
Well that's LSI, short and sweet. And the time to start
using it could not be better. With Google constantly
working more LSI strategies into their algorithms, the time
to get on board is definitely now. Good luck.
----------------------------------------------------
Mike Small is the founder of http://www.SEOpartner.com , a
popular SEO blog offering the latest SEO tips and insider
advice.
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