Does Your Website Stand up to Design?

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Does Your Website Stand up to Design?
I received my copy of The Net Effect this month... by the
way, if you do not receive this magazine -- GET IT.  It
will change the way you view the web, SEO and online
marketing.  It is one of the only magazines I actually read
cover to cover each month, but I digress! Interestingly,
one of the very first articles I ever read in the magazine
was entitled "It's Your Eyes that Buy!" Funny, if you do
not believe that to be true, ask your wife! When was the
last time she truly needed that third pair of black heels?
Retailers have been dominating this theory for years...
online is no different.

Research shows that we have only seconds to make a positive
impression upon our viewers. If they don't like what they
see -- maybe it's too busy, too complicated or what we
commonly refer to as "analysis paralysis" -- they will
leave your site and, quite frankly, never come back.

The design of your site (or even your blog) can help with
lead capture as well as lead conversion. Here are five
things to keep in mind when designing your site... and if
you're not looking to design a site, ask yourself if your
current website does this.  If not, you may be looking to
redesign your site shortly!

1. Give information to people in bite-sized pieces.
Research shows that if you not only group like items
together, but also group them into bite-sized pieces, our
brains can process the information more easily.

2. Direct people where you want them to go with buttons,
shapes and colors. That is why we use a specific format for
all of our CTA (call to action) buttons.

3. Product pictures, CTAs and all other buttons should be
consistently sized.

4. Use shading and other textures within the design to
guide the visitor's eyes. Texture can also make harsh
colors softer on the eyes.

5. Keep colors and fonts consistent throughout the site.

Those first few seconds when your potential customer visits
your site are all you get to make a good impression, so
make it count!  "Good visual information design makes smart
use of Consistency, Repetition, Alignment and Proximity,"
according to The Net Effect.

Use these five steps to make sure you are getting the most
out of your website.  Like I said, you have only seconds to
make a positive impression upon your viewers. Make sure you
do it!


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Known as the "Online Celebrity Producer," Lindsay Glass
helps her clients tell their stories in the online world.
Lindsay began freelance writing in 2000 and soon after
launched her own PR firm that thrived by offering an
in-your-face "Guaranteed PR" that was one of the first of
its type in the nation.  She is now a founding partner of
DNG Media Group, LLC.  For more information, please visit
http://www.dngmediagroup.com