Formatting Your Autoresponder Messages for Clarity and Attention

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Formatting Your Autoresponder Messages for Clarity and Attention
When preparing an article for distribution for use in as
part of an autoresponder series, there is more to consider
than mere content. Of course, good grammar and punctuation
are necessary for your email to make a good impression on
your audience. However, even the details of how you format
your article are important.

The Character Count

The character count is important. What I mean is how many
letter and number and spaces are on each line. Each email
program and computer is different. If you use seventy five
characters per line but the person who receives it has a
program that only shows seventy character per line then
they will get a broken up message. Those five extra
characters will get kicked to a new line all by themselves.
Then the viewer sees a line of seventy followed by five
followed by seventy. You get the picture and have probably
gotten emails like it. The best way to avoid this mess is
to limit your lines to sixty to sixty five characters.

Font Style

Font style is equally important. Standards are not the
best. The standards like New Times Roman and Aria fonts
have variable width to each character. An I for example is
not as wide as a W. This can also wind up with character
kicked to the next line and ruining the look for you
messages. You need to choose a fixed character with font.
Choose a ten point size. Fixed width fonts are sometimes
called monospace fonts. These fonts include type faces such
as Courier and Letter Gothic. You would use Courier 12 size
to get exactly ten characters per line.

Do Not Rely on Your Email Program to Wrap Text

It is often over looked but letting your program wrap you
text for you could ruin the look of the email. Instead hit
enter, a hard return, after each sixty to sixty five
characters. Use Microsoft Word to compose your messages. It
has a view at the bottom that displays what line and
character number you are on. You can also use a guide at
the top but be sure to remove it once you are finished
before you save and send your message.

Saving Your Message

When you save your message you should either save it in
plain text or Rich Text Format as these will work and be
viewed correctly on any computer but other files may not
be. Rich Text Format will allow you to save and use bold
and italics where as the plain text will not. Use save as
and in the drop down menu you can select the file type to
save your message as.

Ways to Make Your Messages More Effective

Try to use a catchy title as the subject. Most people read
the subject and decide to delete or open right then. If you
do not use a good subject line then your email may be
deleted as junk or even routed directly to junk mail by
their email host. Think of what you delete as spam and
avoid those kinds of subject lines. Instead try to make the
subject line seem more personal.


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Discover more information about the types and uses of
autoresponders, including a complete Getresponse review, at
http://www.Autoresponder-Review.Com .